IT Brief Africa - Blockchain startup BitClave wants to change the search engine game

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Blockchain startup BitClave wants to change the search engine game

A new blockchain startup wants to help users “take the Internet back” via a decentralised search ecosystem.

The idea is that user behaviour and data is monetised by Internet giants to serve users with ads, but BitClave believes they should have control over their own data, who can use it, and how.

The startup wants to cut out the advertising middlemen so users can monetise their own data instead if they so choose.

BitClave is announcing the official start date for the highly anticipated crowdfunding event on September 15, 2017.

After a successful presale in July, the BitClave team, which has been actively developing their public Alpha release, will be launching the full sale of their token, the Consumer Activity Token (CAT), to be carried out on September 15.

The full sale will provide the opportunity for the public to purchase CAT and be part of the first wave of users on the innovative BitClave Active Search Ecosystem.

BitClave is a software company lead by former LG Electronics CSO Alex Bessonov, building the next generation of decentralised search focused on delivering the best experiences for web users.

Powered by the privacy and security of blockchain technology, BitClave is creating a search engine that connects users directly with what they're looking for, turning browsing into finding.

By removing the middlemen in the digital advertising ecosystem, BitClave gives users control over their data and connects them directly with the businesses they're looking for.

The BitClave Active Search Ecosystem (BASE) is a unique decentralised search engine where users can perform a search and then opt-in to relevant advertisements, earning Consumer Activity Tokens for each ad engaged with.

Through this platform, businesses can serve personalised, relevant offers directly to users who are already expressing interest in their products and services, significantly increasing their return on advertising spending while consumers are no longer plagued by irrelevant, obtrusive advertisements.

In July, BitClave successfully launched a presale of CAT which earned over US$1.8 million, demonstrating high engagement from the user base.

Initially offered at a discounted rate, the BitClave presale reached its soft cap in less than 24 hours with extremely high transaction volumes from the moment the presale opened at 4:00 am, Pacific Time.

Since the conclusion of the presale, interest in purchasing CAT has continued to grow along with the amount of users opening BitClave wallets in anticipation of the full sale.

Ownership of CAT Tokens carries no rights, express or implied, other than the right to use CAT Tokens as a means to enable usage of and interactions with the Network, if successfully completed and deployed. 

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